Marketing & Medien

Betriebswirt/in (Hochschule) - Werbung, Marketingkommunikati

Data: Q2 2026

A Betriebswirt/in (Hochschule) - Werbung, Marketingkommunikati earns an average of 75.828 € gross per year in Germany. The salary range is 66.384 € (entry level) to 86.724 € (senior).

Source: BA Entgeltatlas 2024/2025 · Entgeltatlas (Federal Employment Agency)

Betriebswirt/in (Hochschule) - Werbung, Marketingkommunikati Salary in Germany

Entry level

66.384 €

per year

Median

75.828 €

per year

Senior

86.724 €

per year

Monthly: 6.319 € median

Skills for Betriebswirt/in (Hochschule) - Werbung, Marketingkommunikati

Most in-demand skills based on current job postings

Hard Skills

Content-StrategiePublic RelationsCRM MarketingCampaign ManagementStorytelling

Tools

Google Analytics 4 (GA4)

Soft Skills

PräsentationStakeholder-ManagementKommunikation

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Top skills from current job ads

Live

Aggregated from real job postings across Germany — refreshed regularly.

Top skills (hard + tool)

Unternehmenskommunikation ·1Redaktion ·1Politik & Regulierung ·1Transport ·1Storytelling ·1Medienarbeit ·1Pressearbeit ·1Positionierung ·1Journalismus ·1Speditionswesen ·1

Soft skills

KommunikationTeamfähigkeit

Source: myjobhub Knowledge Graph · 9,000+ active skills · 16,000+ analyzed postings

Career Paths from Betriebswirt/in (Hochschule) - Werbung, Marketingkommunikati

Most promising career transitions based on skill overlap

Pressesprecher

Marketing, Medien & Kreativ

leicht

Marketing Manager

Marketing, Medien & Kreativ

leicht

Unternehmensberater

Management & Strategie

extrem

Fachwirt/in - Public-Relation

Marketing, Medien & Kreativ

leicht

Lektor

Medien & Redaktion

leicht

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