A letter of motivation (often for universities, the public sector, NGOs) is more expressive than a cover letter — personal motivation should and must be shown honestly here. What distinguishes it from a cover letter: less selling, more authenticity; the 'why' takes centre stage rather than the 'what'. Persuasion formula: (1) A concrete experience that sparked your interest. (2) What you have done so far in pursuit of it (studies, internships, voluntary work). (3) What you will learn/achieve through this specific position/institution. (4) What you will concretely contribute. OPM research on structured selection processes shows: Personal, authentic motivation is more convincing than generic expressions of interest. Cedefop: In the academic and social sector, motivational reasoning carries more weight than in the private sector. Caveat: Excessive emotionality ('It is my life's goal...') appears unbelievable.
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