Market Pulse · Market Report
What skills does the market require for Brand Manager?
This analysis shows which skills are most frequently required in current job postings for Brand Manager — evaluated from 13 postings (nationwide), source: Federal Employment Agency.
13
Postings evaluated · nationwide
2
Skills identified
23,1%
Peak demand
Demand · nationwide
Most in-demand skills
Share of nationwide evaluated postings that explicitly mention the skill.
1
Storytelling 23,1%
2
Kampagnenmanagement 23,1%
Technical core
Trend
Where demand is heading
Trend analysis from Q4 2026
We are still gathering the necessary history — trend data will appear automatically once sufficient time series are available.
Salary
Median salary nationwide
6.319 € / month
Source: Entgeltatlas of the Federal Employment Agency
Common gaps
These skills are missing from many profiles
Highly in demand — and rarely evidenced in most CVs for Brand Manager.
Storytelling 23,1% in demand
Frequently required, rarely evidenced in CVs.
Kampagnenmanagement 23,1% in demand
Frequently required, rarely evidenced in CVs.
Does your CV show these skills?
The Quick Check analyses your CV against exactly these market requirements — and shows which skills the ATS filter is missing from your profile.
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