Market Pulse · Market Report
What skills does the market require for Content Manager?
This analysis shows which skills are most frequently required in current job postings for Content Manager — evaluated from 26 postings (nationwide), source: Federal Employment Agency.
26
Postings evaluated · nationwide
8
Skills identified
34,6%
Peak demand
Demand · nationwide
Most in-demand skills
Share of nationwide evaluated postings that explicitly mention the skill.
1
Storytelling 34,6%
2
SEO 30,8%
3
Redaktion 26,9%
4
E-Mail Marketing 23,1%
5
Kampagnenmanagement 23,1%
6
Adobe Creative Cloud 19,2%
7
CMS 19,2%
8
Buyer Personas 19,2%
Technical core Tools / Software
Trend
Where demand is heading
Trend analysis from Q4 2026
We are still gathering the necessary history — trend data will appear automatically once sufficient time series are available.
Salary
Median salary nationwide
4.801 € / month
Q25 3.718 €
Q75 6.264 €
Source: Entgeltatlas of the Federal Employment Agency
Common gaps
These skills are missing from many profiles
Highly in demand — and rarely evidenced in most CVs for Content Manager.
Storytelling 34,6% in demand
Frequently required, rarely evidenced in CVs.
SEO 30,8% in demand
Frequently required, rarely evidenced in CVs.
Redaktion 26,9% in demand
Frequently required, rarely evidenced in CVs.
E-Mail Marketing 23,1% in demand
Frequently required, rarely evidenced in CVs.
Kampagnenmanagement 23,1% in demand
Frequently required, rarely evidenced in CVs.
Does your CV show these skills?
The Quick Check analyses your CV against exactly these market requirements — and shows which skills the ATS filter is missing from your profile.
Check CV for free