Market Pulse · Market Report
What skills does the market require for Content Manager?
This analysis shows which skills are most frequently required in current job postings for Content Manager — evaluated from 30 postings (nationwide), source: Federal Employment Agency.
30
Postings evaluated · nationwide
7
Skills identified
30%
Peak demand
Demand · nationwide
Most in-demand skills
Share of nationwide evaluated postings that explicitly mention the skill.
1
SEO 30%
2
CMS 26,7%
3
Redaktion 26,7%
4
Kampagnenmanagement 23,3%
5
E-Mail Marketing 20%
6
Buyer Personas 20%
7
WordPress 16,7%
Technical core Tools / Software
Trend
Where demand is heading
Trend analysis from Q4 2026
We are still gathering the necessary history — trend data will appear automatically once sufficient time series are available.
Salary
Median salary nationwide
4.801 € / month
Q25 3.718 €
Q75 6.264 €
Source: Entgeltatlas of the Federal Employment Agency
Common gaps
These skills are missing from many profiles
Highly in demand — and rarely evidenced in most CVs for Content Manager.
SEO 30% in demand
Frequently required, rarely evidenced in CVs.
CMS 26,7% in demand
Frequently required, rarely evidenced in CVs.
Redaktion 26,7% in demand
Frequently required, rarely evidenced in CVs.
Kampagnenmanagement 23,3% in demand
Frequently required, rarely evidenced in CVs.
E-Mail Marketing 20% in demand
Frequently required, rarely evidenced in CVs.
Does your CV show these skills?
The Quick Check analyses your CV against exactly these market requirements — and shows which skills the ATS filter is missing from your profile.
Check CV for free