Market Pulse · Market Report
What skills does the market require for Content Marketing Manager?
This analysis shows which skills are most frequently required in current job postings for Content Marketing Manager — evaluated from 3 postings (nationwide), source: Federal Employment Agency.
3
Postings evaluated · nationwide
9
Skills identified
100%
Peak demand
Demand · nationwide
Most in-demand skills
Share of nationwide evaluated postings that explicitly mention the skill.
1
SEO 100%
2
Kampagnenmanagement 66,7%
3
B2B Vertrieb 66,7%
4
Automation 33,3%
5
Briefings 33,3%
6
Positionierung 33,3%
7
CMS 33,3%
8
Google Search Console 33,3%
9
Systemintegration 33,3%
Technical core Tools / Software
Trend
Where demand is heading
Trend analysis from Q4 2026
We are still gathering the necessary history — trend data will appear automatically once sufficient time series are available.
Salary
Median salary nationwide
Median for occupation family Marketing, Medien & Kreativ
5.343 € / month
Q25 4.901 €
Q75 5.828 €
Source: Entgeltatlas of the Federal Employment Agency
Common gaps
These skills are missing from many profiles
Highly in demand — and rarely evidenced in most CVs for Content Marketing Manager.
SEO 100% in demand
Frequently required, rarely evidenced in CVs.
Kampagnenmanagement 66,7% in demand
Frequently required, rarely evidenced in CVs.
B2B Vertrieb 66,7% in demand
Frequently required, rarely evidenced in CVs.
Automation 33,3% in demand
Frequently required, rarely evidenced in CVs.
Briefings 33,3% in demand
Frequently required, rarely evidenced in CVs.
Does your CV show these skills?
The Quick Check analyses your CV against exactly these market requirements — and shows which skills the ATS filter is missing from your profile.
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