Market Pulse · Market Report
What skills does the market require for Copywriter?
This analysis shows which skills are most frequently required in current job postings for Copywriter — evaluated from 1 postings (nationwide), source: Federal Employment Agency.
1
Postings evaluated · nationwide
10
Skills identified
100%
Peak demand
Demand · nationwide
Most in-demand skills
Share of nationwide evaluated postings that explicitly mention the skill.
1
Healthcare Marketing 100%
2
Journalismus 100%
3
E-Mail Marketing 100%
4
Wissenschaftliche Arbeit 100%
5
Strategisches Denken 100%
6
SEO 100%
7
Kundenpräsentation 100%
8
Buyer Personas 100%
9
Texten 100%
10
Kampagnenmanagement 100%
Technical core Transferable
Trend
Where demand is heading
Trend analysis from Q4 2026
We are still gathering the necessary history — trend data will appear automatically once sufficient time series are available.
Salary
Median salary nationwide
Median for occupation family Marketing, Medien & Kreativ
5.343 € / month
Q25 4.901 €
Q75 5.828 €
Source: Entgeltatlas of the Federal Employment Agency
Common gaps
These skills are missing from many profiles
Highly in demand — and rarely evidenced in most CVs for Copywriter.
Healthcare Marketing 100% in demand
Frequently required, rarely evidenced in CVs.
Journalismus 100% in demand
Frequently required, rarely evidenced in CVs.
E-Mail Marketing 100% in demand
Frequently required, rarely evidenced in CVs.
Wissenschaftliche Arbeit 100% in demand
Frequently required, rarely evidenced in CVs.
Strategisches Denken 100% in demand
Frequently required, rarely evidenced in CVs.
Does your CV show these skills?
The Quick Check analyses your CV against exactly these market requirements — and shows which skills the ATS filter is missing from your profile.
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