Market Pulse · Market Report

What skills does the market require for Employer Branding Specialist HR?

This analysis shows which skills are most frequently required in current job postings for Employer Branding Specialist HR — evaluated from 10 postings (nationwide), source: Federal Employment Agency.

10
Postings evaluated · nationwide
3
Skills identified
100%
Peak demand
Demand · nationwide

Most in-demand skills

Share of nationwide evaluated postings that explicitly mention the skill.

1
Branding 100%
2
ATS 30%
3
Mitarbeiterbetreuung 20%
Technical core Tools / Software
Trend

Where demand is heading

Trend analysis from Q4 2026
We are still gathering the necessary history — trend data will appear automatically once sufficient time series are available.
Salary

Median salary nationwide

Median for occupation family HR & People

5.323 € / month
Q25 4.488,5 €
Q75 6.174 €
Source: Entgeltatlas of the Federal Employment Agency
Common gaps

These skills are missing from many profiles

Highly in demand — and rarely evidenced in most CVs for Employer Branding Specialist HR.

Branding 100% in demand
Frequently required, rarely evidenced in CVs.
ATS 30% in demand
Frequently required, rarely evidenced in CVs.
Mitarbeiterbetreuung 20% in demand
Frequently required, rarely evidenced in CVs.

Does your CV show these skills?

The Quick Check analyses your CV against exactly these market requirements — and shows which skills the ATS filter is missing from your profile.

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