Market Pulse · Market Report
What skills does the market require for Head of Marketing?
This analysis shows which skills are most frequently required in current job postings for Head of Marketing — evaluated from 10 postings (nationwide), source: Federal Employment Agency.
10
Postings evaluated · nationwide
4
Skills identified
40%
Peak demand
Demand · nationwide
Most in-demand skills
Share of nationwide evaluated postings that explicitly mention the skill.
1
Strategieentwicklung 40%
2
Analytics 30%
3
Positionierung 30%
4
Übersetzen 20%
Technical core
Trend
Where demand is heading
Trend analysis from Q4 2026
We are still gathering the necessary history — trend data will appear automatically once sufficient time series are available.
Common gaps
These skills are missing from many profiles
Highly in demand — and rarely evidenced in most CVs for Head of Marketing.
Strategieentwicklung 40% in demand
Frequently required, rarely evidenced in CVs.
Analytics 30% in demand
Frequently required, rarely evidenced in CVs.
Positionierung 30% in demand
Frequently required, rarely evidenced in CVs.
Übersetzen 20% in demand
Frequently required, rarely evidenced in CVs.
Does your CV show these skills?
The Quick Check analyses your CV against exactly these market requirements — and shows which skills the ATS filter is missing from your profile.
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