Market Pulse · Market Report
What skills does the market require for Marketing Manager?
This analysis shows which skills are most frequently required in current job postings for Marketing Manager — evaluated from 29 postings (nationwide), source: Federal Employment Agency.
29
Postings evaluated · nationwide
5
Skills identified
75,9%
Peak demand
Demand · nationwide
Most in-demand skills
Share of nationwide evaluated postings that explicitly mention the skill.
1
Kampagnenmanagement 75,9%
2
Analytics 44,8%
3
Buyer Personas 41,4%
4
Tracking 37,9%
5
SEO 27,6%
Technical core
Trend
Where demand is heading
Trend analysis from Q4 2026
We are still gathering the necessary history — trend data will appear automatically once sufficient time series are available.
Salary
Median salary nationwide
5.378 € / month
Q25 4.010 €
Q75 7.214 €
Source: Entgeltatlas of the Federal Employment Agency
Common gaps
These skills are missing from many profiles
Highly in demand — and rarely evidenced in most CVs for Marketing Manager.
Kampagnenmanagement 75,9% in demand
Frequently required, rarely evidenced in CVs.
Analytics 44,8% in demand
Frequently required, rarely evidenced in CVs.
Buyer Personas 41,4% in demand
Frequently required, rarely evidenced in CVs.
Tracking 37,9% in demand
Frequently required, rarely evidenced in CVs.
SEO 27,6% in demand
Frequently required, rarely evidenced in CVs.
Does your CV show these skills?
The Quick Check analyses your CV against exactly these market requirements — and shows which skills the ATS filter is missing from your profile.
Check CV for free