Market Pulse · Requirement Profile
What skills do you need as Media Buyer?
This requirement profile shows which skills employers for Media Buyer typically expect — professionally curated, valid nationwide. Live market data from job postings will follow for this occupation.
Requirement Profile — Live market data to follow
Once enough postings are available for a reliable analysis, this page will show nationwide skill demand as percentages.
Typical Requirements
Typical requirements for Media Buyer
What employers typically expect for this occupation — grouped by type.
Technical core
Mediaplanung
Programmatic Advertising
Kampagnen-Optimierung
RTB
Budgetmanagement
Reporting
Tools / Software
Google Ads
Meta Ads Manager
DV360
Transferable
Verhandlungsführung
Salary
Median salary nationwide
Median for occupation family Marketing, Medien & Kreativ
5.343 € / month
Q25 4.901 €
Q75 5.828 €
Source: Entgeltatlas of the Federal Employment Agency
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