Market Pulse · Market Report
What skills does the market require for PR-Fachkraft?
This analysis shows which skills are most frequently required in current job postings for PR-Fachkraft — evaluated from 5 postings (nationwide), source: Federal Employment Agency.
5
Postings evaluated · nationwide
10
Skills identified
60%
Peak demand
Demand · nationwide
Most in-demand skills
Share of nationwide evaluated postings that explicitly mention the skill.
1
Öffentlichkeitsarbeit 60%
2
Journalismus 40%
3
Buyer Personas 40%
4
Pressearbeit 40%
5
Wissenschaftliche Arbeit 20%
6
Print/Buch 20%
7
Metallverarbeitung 20%
8
Motion Design 20%
9
Urheberrecht 20%
10
Werkstattausrüstung 20%
Technical core
Trend
Where demand is heading
Trend analysis from Q4 2026
We are still gathering the necessary history — trend data will appear automatically once sufficient time series are available.
Salary
Median salary nationwide
5.218 € / month
Q25 4.029 €
Q75 6.844 €
Source: Entgeltatlas of the Federal Employment Agency
Common gaps
These skills are missing from many profiles
Highly in demand — and rarely evidenced in most CVs for PR-Fachkraft.
Öffentlichkeitsarbeit 60% in demand
Frequently required, rarely evidenced in CVs.
Journalismus 40% in demand
Frequently required, rarely evidenced in CVs.
Buyer Personas 40% in demand
Frequently required, rarely evidenced in CVs.
Pressearbeit 40% in demand
Frequently required, rarely evidenced in CVs.
Wissenschaftliche Arbeit 20% in demand
Frequently required, rarely evidenced in CVs.
Does your CV show these skills?
The Quick Check analyses your CV against exactly these market requirements — and shows which skills the ATS filter is missing from your profile.
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