Market Pulse · Market Report
What skills does the market require for Social Media Manager?
This analysis shows which skills are most frequently required in current job postings for Social Media Manager — evaluated from 30 postings (nationwide), source: Federal Employment Agency.
30
Postings evaluated · nationwide
5
Skills identified
53,3%
Peak demand
Demand · nationwide
Most in-demand skills
Share of nationwide evaluated postings that explicitly mention the skill.
1
Kampagnenmanagement 53,3%
2
Gastronomie 26,7%
3
Mobilfunk 26,7%
4
Buyer Personas 26,7%
5
Storytelling 20%
Technical core
Trend
Where demand is heading
Trend analysis from Q4 2026
We are still gathering the necessary history — trend data will appear automatically once sufficient time series are available.
Salary
Median salary nationwide
5.378 € / month
Q25 4.010 €
Q75 7.214 €
Source: Entgeltatlas of the Federal Employment Agency
Common gaps
These skills are missing from many profiles
Highly in demand — and rarely evidenced in most CVs for Social Media Manager.
Kampagnenmanagement 53,3% in demand
Frequently required, rarely evidenced in CVs.
Gastronomie 26,7% in demand
Frequently required, rarely evidenced in CVs.
Mobilfunk 26,7% in demand
Frequently required, rarely evidenced in CVs.
Buyer Personas 26,7% in demand
Frequently required, rarely evidenced in CVs.
Storytelling 20% in demand
Frequently required, rarely evidenced in CVs.
Does your CV show these skills?
The Quick Check analyses your CV against exactly these market requirements — and shows which skills the ATS filter is missing from your profile.
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