Marketing & Medien

Öffentlichkeitsarbeit-Referent/in

Data: Q2 2026

A Öffentlichkeitsarbeit-Referent/in earns an average of 65.760 € gross per year in Germany. The salary range is 50.760 € (entry level) to 86.064 € (senior).

Source: BA Entgeltatlas 2024/2025 · Entgeltatlas (Federal Employment Agency)

Öffentlichkeitsarbeit-Referent/in Salary in Germany

Entry level

50.760 €

per year

Median

65.760 €

per year

Senior

86.064 €

per year

Monthly: 5.480 € median

Skills for Öffentlichkeitsarbeit-Referent/in

Most in-demand skills based on current job postings

Hard Skills

Public RelationsContent-StrategieCRM MarketingCampaign ManagementStorytelling

Tools

Google Analytics 4 (GA4)

Soft Skills

PräsentationStakeholder-ManagementKommunikation

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Career Paths from Öffentlichkeitsarbeit-Referent/in

Most promising career transitions based on skill overlap

Pressesprecher/in

Marketing, Medien & Kreativ

leicht

Kommunikationsmanager

Marketing, Medien & Kreativ

leicht

schwer

Fachwirt/Fachwirtin Public Relations

Marketing, Medien & Kreativ

leicht

leicht

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