Marketing & Medien

PR-Fachkraft

Data: Q2 2026

A PR-Fachkraft earns an average of 62.616 € gross per year in Germany. The salary range is 58.512 € (entry level) to 71.268 € (senior).

Source: BA Entgeltatlas 2024/2025 · Entgeltatlas (Federal Employment Agency)

PR-Fachkraft Salary in Germany

Entry level

58.512 €

per year

Median

62.616 €

per year

Senior

71.268 €

per year

Monthly: 5.218 € median

Skills for PR-Fachkraft

Most in-demand skills based on current job postings

Hard Skills

Public RelationsContent-StrategieCRM MarketingCampaign ManagementStorytelling

Tools

Google Analytics 4 (GA4)

Soft Skills

PräsentationStakeholder-ManagementKommunikation

Do your skills match PR-Fachkraft requirements?

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Top skills from current job ads

Live

Aggregated from real job postings across Germany — refreshed regularly.

Top skills (hard + tool)

Messaging ·4Englisch ·4Strategieumsetzung ·4Öffentlichkeitsarbeit ·3Publikationen ·3Pressearbeit ·3Journalismus ·3Deutsch B1 ·2Politik & Regulierung ·2Nachhaltigkeit ·2

Soft skills

KommunikationKreativitätFlexibilitätTeamfähigkeitDiskretionOrganisationstalentResilienzSelbstständigkeitSorgfaltSozialkompetenz

Source: myjobhub Knowledge Graph · 9,000+ active skills · 16,000+ analyzed postings

Career Paths from PR-Fachkraft

Most promising career transitions based on skill overlap

Kommunikationsmanager

Marketing, Medien & Kreativ

leicht

leicht

Techniker/in - Information/Kommunikation

Marketing, Medien & Kreativ

leicht

PR-Berater

Marketing, Medien & Kreativ

leicht

Journalist

Medien & Redaktion

schwer

What's next?

Explore PR-Fachkraft with our tools: market data, career paths, or skill match.

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