You are

Social Media Manager

Marketing, Medien & Kreativ

Career Paths

Your career targets

15 target occupations, sorted by closeness to your profile

Pivot

Social Media Editor

Lateral move · different occupation family

− 500 €

-500 € (-9 %)

5.546 € → 5.046 € gross/month

compared to your current median salary

Median of occupation group, approx.

What you bring

budgetverantwortungkampagnenplanungsocial_media

Social Media Manager verfügen über strategische Kenntnisse in Kampagnenplanung, Zielgruppenanalyse und Performance-Messung (KPIs), die für die operative Arbeit als Editor/in relevant sind. Zudem kennen sie sich mit Content-Kalendern, Plattform-Algorithmen und der Zusammenarbeit mit Kreativteams aus – alles Fähigkeiten, die direkt übertragbar sind.

Concrete training paths

Social Media Manager IHK · 4 Monate · 1.500 €

Meta Blueprint Certification · 2 Monate · 150 €

Total cost approx. 900 €

Check application for Social Media Editor → Market Pulse for Social Media Editor →

Pivot

Curated

Content Manager

Lateral move · same occupation family

− 572 €

-572 € (-10.3 %)

5.546 € → 4.974 € gross/month

compared to your current median salary

Occupational group median, approx.

What you bring

community_managementinfluencer_kooperationensocial_media

Ein Social Media Manager bringt Erfahrung in der zielgruppengerechten Aufbereitung von Inhalten, Kenntnisse über Content-Formate (z. B. Videos, Infografiken) und redaktionelle Planung mit. Zudem verfügt er über Skills in der Community-Interaktion und der Analyse von Engagement-Metriken, die für die Content-Strategie wertvoll sind.

What you still need

content_strategiesocial_mediastorytelling

Concrete training paths

Strategische Content-Planung über Social Media hinaus wird neu aufgebaut. Community-Management-Erfahrung bietet eine praxisnahe Basis; die Erweiterung auf redaktionelle Gesamtkonzepte, SEO-Integration und kanalübergreifende Planung erfolgt durch Praxisprojekte.

Social-Media-Kompetenzen sind bereits vorhanden und vollständig übertragbar.

Storytelling als Kernkompetenz im Content Management wird neu aufgebaut. Schreibwerkstätten, Textlabore an Volkshochschulen oder Journalismusschulen sowie betriebliche Praxisprojekte sind geeignete Wege zur Entwicklung dieser Fähigkeit.

Total cost approx. 1.100 €

Check application for Content Manager → Market Pulse for Content Manager →

Pivot

Social Media Manager In

Lateral move · same occupation family

5.546 €

Occupational group median, approx.

Target level ~5.546 €, comparable

What you bring

compliance_richtlinienfirmenkundengeschaeftkommunikationkundenbeduerfnisanalysemarkenpositionierungmarketingmarktforschung

Check application for Social Media Manager In → Market Pulse for Social Media Manager In →

Pivot

Social Media Strategist

Lateral move · same occupation family

− 273 €

-273 € (-4.9 %)

5.546 € → 5.273 € gross/month

compared to your current median salary

Median of occupation group, approx.

What you bring

compliance_richtlinienfirmenkundengeschaeftkommunikationkundenbeduerfnisanalysemarkenpositionierungmarketingmarktforschung

Check application for Social Media Strategist → Market Pulse for Social Media Strategist →

Leap

Curated

Community Manager

Big leap · same occupation family

− 572 €

-572 € (-10.3 %)

5.546 € → 4.974 € gross/month

compared to your current median salary

What you bring

content_strategiekommunikationsocial_mediastakeholder_managementstorytelling

Check application for Community Manager → Market Pulse for Community Manager →

Leap

Curated

Employer Branding Manager

Big leap · different occupation family

+ 882 €

+882 € (+15.9 %)

5.546 € → 6.428 € gross/month

compared to your current median salary

What you bring

campaign_managementcontent_strategiekommunikationsocial_mediastorytelling

Check application for Employer Branding Manager → Market Pulse for Employer Branding Manager →

Leap

Curated

Brand Manager

Big leap · same occupation family

+ 934 €

+934 € (+16.8 %)

5.546 € → 6.480 € gross/month

compared to your current median salary

What you bring

campaign_managementcontent_strategiegoogle_analyticsstakeholder_managementstorytelling

Check application for Brand Manager → Market Pulse for Brand Manager →

Leap

Curated

Online Marketing Manager

Big leap · same occupation family

5.546 €

Occupational group median, approx.

Target level ~5.546 €, comparable

What you bring

campaign_managementcontent_strategiegoogle_analyticskommunikationperformance_marketingsocial_media

Check application for Online Marketing Manager → Market Pulse for Online Marketing Manager →

Leap

Technischer Vertriebsspezialist

Big leap · different occupation family

+ 454 €

+454 € (+8.2 %)

5.546 € → 5.999,5 € gross/month

compared to your current median salary

Median of occupation group, approx.

What you bring

marketingstrategievertriebsstrategie

Check application for Technischer Vertriebsspezialist → Market Pulse for Technischer Vertriebsspezialist →

Leap

Service-Designer/in

Big leap · different occupation family

5.546 €

Occupational group median, approx.

Target level ~5.546 €, comparable

What you bring

kundenbeduerfnisanalysepersonalfuehrung

Check application for Service-Designer/in → Market Pulse for Service-Designer/in →

Leap

Content Strategist

Big leap · different occupation family

− 500 €

-500 € (-9 %)

5.546 € → 5.046 € gross/month

compared to your current median salary

Median of occupation group, approx.

What you bring

kampagnenoptimierung

Check application for Content Strategist → Market Pulse for Content Strategist →

Leap

Pre Sales Consultant

Big leap · different occupation family

+ 454 €

+454 € (+8.2 %)

5.546 € → 5.999,5 € gross/month

compared to your current median salary

Median of occupation group, approx.

What you bring

praesentationstakeholder_management

Check application for Pre Sales Consultant → Market Pulse for Pre Sales Consultant →

Leap

Redaktionsleiter

Big leap · different occupation family

− 500 €

-500 € (-9 %)

5.546 € → 5.046 € gross/month

compared to your current median salary

Median of occupation group, approx.

Check application for Redaktionsleiter → Market Pulse for Redaktionsleiter →

Leap

Kommunikationsmanager

Big leap · same occupation family

− 273 €

-273 € (-4.9 %)

5.546 € → 5.273 € gross/month

compared to your current median salary

Median of occupation group, approx.

What you bring

veranstaltungsleitung

Check application for Kommunikationsmanager → Market Pulse for Kommunikationsmanager →

Leap

Kommunikationsberater

Big leap · same occupation family

− 273 €

-273 € (-4.9 %)

5.546 € → 5.273 € gross/month

compared to your current median salary

Median of occupation group, approx.

Check application for Kommunikationsberater → Market Pulse for Kommunikationsberater →