What should go in the LinkedIn headline?

The headline is your most important SEO field on LinkedIn — it appears in search results and determines whether a recruiter clicks on your profile. LinkedIn Economic Graph shows: Profiles with keyword-rich headlines are displayed significantly more often in recruiter searches. Effective format: [Current role] | [Core competency 1] | [Core competency 2] | [Optional: Open to Work]. Example: 'Marketing Manager | Performance Marketing | E-Commerce DACH | Open to New Opportunities'. LinkedIn Skills on the Rise: Current skill keywords significantly increase visibility. Mistake: 'Looking for new challenges' — passive, no keywords, not findable. Technical detail: The headline is limited to 220 characters.