Marketing & Medien

Betriebswirt/in (staatlich geprüft) - Marketing

Data: Q2 2026

A Betriebswirt/in (staatlich geprüft) - Marketing earns an average of 66.552 € gross per year in Germany. The salary range is 49.968 € (entry level) to 89.664 € (senior).

Source: BA Entgeltatlas 2024/2025 · Entgeltatlas (Federal Employment Agency)

Betriebswirt/in (staatlich geprüft) - Marketing Salary in Germany

Entry level

49.968 €

per year

Median

66.552 €

per year

Senior

89.664 €

per year

Monthly: 5.546 € median

Skills for Betriebswirt/in (staatlich geprüft) - Marketing

Most in-demand skills based on current job postings

Hard Skills

Public RelationsContent-StrategieCRM MarketingCampaign ManagementStorytelling

Tools

Google Analytics 4 (GA4)

Soft Skills

PräsentationStakeholder-ManagementKommunikation

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Career Paths from Betriebswirt/in (staatlich geprüft) - Marketing

Most promising career transitions based on skill overlap

Online Marketing Manager

Marketing, Medien & Kreativ

leicht

Employer Branding Manager

HR & People

schwer

Projektmanager/Projektmanagerin

Management & Strategie

schwer

Kommunikationsmanager

Marketing, Medien & Kreativ

schwer

Betriebswirt/in (Hochschule) - Marketing

Marketing, Medien & Kreativ

schwer

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