Marketing & Medien
Betriebswirt/in (Hochschule) - Marketing
Data: Q2 2026A Betriebswirt/in (Hochschule) - Marketing earns an average of 75.828 € gross per year in Germany. The salary range is 66.384 € (entry level) to 86.724 € (senior).
Source: BA Entgeltatlas 2024/2025 · Entgeltatlas (Federal Employment Agency)
Betriebswirt/in (Hochschule) - Marketing Salary in Germany
Entry level
66.384 €
per year
Median
75.828 €
per year
Senior
86.724 €
per year
Monthly: 6.319 € median
Skills for Betriebswirt/in (Hochschule) - Marketing
Most in-demand skills based on current job postings
Hard Skills
Community ManagementContent-StrategieCopywriting und WerbetexterCustomer ExperienceInfluencer Marketing
Tools
Social-Media-RedaktionSocial MediaAudience Analytics (GA4/Chartbeat)Newsletter-ManagementGoogle Analytics 4 (GA4)
Soft Skills
Kommunikation
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