Social Media Manager

Data: Q2 2026

A Social Media Manager earns an average of 66.552 € gross per year in Germany. The salary range is 49.968 € (entry level) to 89.664 € (senior).

Source: BA Entgeltatlas 2024/2025 · Entgeltatlas (Federal Employment Agency)

Social Media Manager Salary in Germany

Entry level

49.968 €

per year

Median

66.552 €

per year

Senior

89.664 €

per year

Monthly: 5.546 € median

Top skills from current job ads

Live

Aggregated from real job postings across Germany — refreshed regularly.

Top skills (hard + tool)

Kampagnenmanagement Foto/Video Englisch Short Form Video Canva Strategieumsetzung Storytelling Buyer Personas Adobe Creative Cloud Product Metrics

Soft skills

KommunikationKreativitätSelbstständigkeitTeamfähigkeitOrganisationstalentFlexibilitätReisebereitschaftSorgfaltZuverlässigkeitBelastbarkeit

Source: myjobhub Knowledge Graph · 9,000+ active skills · 16,000+ analyzed postings

Career Paths from Social Media Manager

Most promising career transitions based on skill overlap

Content Manager

Marketing, Medien & Kreativ

leicht

Social Media Editor

Medien & Redaktion

schwer

Service-Designer/in

Produkt, Design & Experience

leicht

Community Manager

Marketing, Medien & Kreativ

leicht

leicht

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