Marketing & Medien

Werbetexter/in

Data: Q2 2026

A Werbetexter/in earns an average of 64.536 € gross per year in Germany. The salary range is 56.340 € (entry level) to 74.508 € (senior).

Source: BA Entgeltatlas 2024/2025 · Entgeltatlas (Federal Employment Agency)

Werbetexter/in Salary in Germany

Entry level

56.340 €

per year

Median

64.536 €

per year

Senior

74.508 €

per year

Monthly: 5.378 € median

Skills for Werbetexter/in

Most in-demand skills based on current job postings

Hard Skills

CopywritingCopywriting und WerbetexterStorytellingSEO-Texte und Keyword-OptimierungContent-Strategie

Tools

Social-Media-RedaktionCMS-Redaktion (WordPress/Typo3)Audience Analytics (GA4/Chartbeat)

Soft Skills

Kommunikation

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Top skills from current job ads

Live

Aggregated from real job postings across Germany — refreshed regularly.

Top skills (hard + tool)

Gesundheitswesen ·2Englisch ·2E-Mail Marketing ·2Buyer Personas ·2LLM ·1Versand ·1Pharmaindustrie ·1CRM ·1Conversion Optimization ·1Copywriting ·1

Soft skills

KommunikationEmpathieFlexibilitätGenauigkeitKreativitätMotivationStrategisches DenkenAnalytisches DenkenTeamfähigkeit

Source: myjobhub Knowledge Graph · 9,000+ active skills · 16,000+ analyzed postings

Career Paths from Werbetexter/in

Most promising career transitions based on skill overlap

UX Writer

Marketing, Medien & Kreativ

leicht

Content Marketing Manager

Marketing, Medien & Kreativ

leicht

Online Marketing Manager

Marketing, Medien & Kreativ

leicht

Brand Strategist

Marketing, Medien & Kreativ

schwer

Gestalter/in - visuelles Marketing

Marketing, Medien & Kreativ

schwer

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