Marketing & Medien
Werbetexter/in
Data: Q2 2026A Werbetexter/in earns an average of 64.536 € gross per year in Germany. The salary range is 56.340 € (entry level) to 74.508 € (senior).
Source: BA Entgeltatlas 2024/2025 · Entgeltatlas (Federal Employment Agency)
Werbetexter/in Salary in Germany
Entry level
56.340 €
per year
Median
64.536 €
per year
Senior
74.508 €
per year
Monthly: 5.378 € median
Skills for Werbetexter/in
Most in-demand skills based on current job postings
Hard Skills
CopywritingCopywriting und WerbetexterStorytellingSEO-Texte und Keyword-OptimierungContent-Strategie
Tools
Social-Media-RedaktionCMS-Redaktion (WordPress/Typo3)Audience Analytics (GA4/Chartbeat)
Soft Skills
Kommunikation
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