How do I optimise my LinkedIn headline for job searching?

The headline is displayed in search results — it determines whether a recruiter clicks. Format: [Current role] | [Core competency 1] | [Core competency 2]. Example: 'Marketing Manager | Performance Marketing | E-Commerce | Open to Work'. Avoid: 'Looking for new challenges' (sounds passive). Use keywords that recruiters search for — check the most frequent terms in job adverts for your target roles.