The headline is displayed in search results — it determines whether a recruiter clicks. Format: [Current role] | [Core competency 1] | [Core competency 2]. Example: 'Marketing Manager | Performance Marketing | E-Commerce | Open to Work'. Avoid: 'Looking for new challenges' (sounds passive). Use keywords that recruiters search for — check the most frequent terms in job adverts for your target roles.
Sources & Data
Want to know how well your CV matches your target role?
Do I need a LinkedIn profile for job searching in Germany?
Do I need a LinkedIn profile in Germany?
Should I publicly indicate on LinkedIn that I'm looking for a job?
Should I post about my job search on LinkedIn?
What should go in the LinkedIn headline?