Knowledge is mandatory — not optional. Going into an interview without basic knowledge signals a lack of interest. Minimum preparation (30 minutes): Website (products, clients, employee count), current news (Google News), Glassdoor/kununu (reviews and interview reports), LinkedIn page (growth, news, profile of your interviewer). If you have to go into an interview spontaneously: Honesty about research still outstanding, combined with genuine interest in the role, protects more than pretending to know. Cedefop Germany 2025 shows: Employers rate willingness to learn and genuine motivation higher than rehearsed presentations.
Sources & Data
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