The 5 essential research steps: 1) Know the website + product/service thoroughly, 2) View your interviewer's LinkedIn profile, 3) Check current company news (Google News), 4) Read Glassdoor reviews, 5) Practise your 'Why me?' answer in 90 seconds. Additionally: Prepare 3-5 questions of your own — candidates who ask no questions appear disinterested.
Sources & Data
Want to know how well your CV matches your target role?
May I ask about salary in the first interview?
How do I answer 'Tell me about yourself'?
What is the STAR method and when do I use it?
What is the STAR method and how do I use it?
What do I do if I don't know the answer to a question in a job interview?