With a clear transition narrative: 1) Why are you leaving your previous industry (frame positively — moving towards, not fleeing from), 2) What competencies do you bring that are transferable, 3) What you have already done to close the gap (courses, projects, networking). The key: Sell your career change as a strength — you bring an outsider's perspective that pure insiders don't have.
Sources & Data
Want to know how well your CV matches your target role?
Is retraining or further education worth it at 40+?
What is a transferable skills portfolio and how do I create one?
Which industries are particularly open to career changers?
What skills do I need to build for a switch to IT?
How do I apply as a career changer in IT without a degree?