What should I know about Personal Branding?

In the DACH region, IHK/HWK/continuing education certificates serve as additional trust signals. Recommendation: focus career change efforts on 1-2 target roles and back them up with work samples. In practice: Career change in DACH: 90-day learning plan with evidence artefacts (project, certificate, case study). Limitation: Too many target roles simultaneously significantly reduce the success rate. (Sources: O*NET OnLine, ESCO Classification)