How do I implement Personal Branding in practice?

In the DACH region, IHK/HWK/continuing education certificates serve as additional trust signals. Career change in DACH: 90-day learning plan with evidence artefacts (project, certificate, case study). Internal role change: transparently prioritise competency gaps per target role. Caution: Too many target roles simultaneously significantly reduce the success rate. (Evidence: O*NET OnLine, ESCO Classification)